Key Skills

Application Proficiencies: Windows and Macintosh operating systems, Microsoft Office, Adobe Suite, Quark Xpress, and Pagemaker.

Customer Service: Ability to work with individuals within and outside an organization from entry level up to the C-suite.

Designer: Producer of award-winning designs with knowledge of print and web programs.

Human Resources: Broad understanding of the employee lifecycle from recruitment and onboarding to engagement, retention and offboarding.

Personal Leadership: Refining and designing structures and processes to guarantee targeted deadlines, ensuring quality, while increasing work volume.

Strategic Communication: Key player who deals with internal and external communication, and stakeholder management, at all levels. 

Writer & Editor: Researching, writing and editing of varied materials for distribution to diverse audiences with a superior knowledge of the AP style of writing.  

Experience

American Benefits Council
January 2023 – Present
Digital Content Director 

Challenge: Enhance and create digital information content to keep membership abreast of legislative, regulatory and judicial changes to employee benefits policy.

• Write and edit content for the organization’s newsletters, website, media relations, social media accounts and more.
• Design creatives for both digital and print.
• Assist in event logistics.

LRP Media Group – Human Resource Executive
October 2019 – December 2022
Senior Digital Editor

Challenge: Identify and establish a digital-first approach workflow to increase and drive web and social traffic.

• Design, develop and implement processes to manage and highlight all content across several platforms to engage our audience of CHRO and HR executives. Results have been an increase of more than 150% in pageview traffic and a more than 55% increase in unique visitors through SEO optimization.
• Created databases and performed comparative data analytics to inform and drive traffic in real time.
• Created engaging social and development campaigns to assist in increased registration of external programs through platforms like social media. As an example, I created engaging social campaigns, connecting conference experts with our digital audience through events like live Q&As and Twitter chats while driving readers and social media followers to registration pages.
• Identify and manage contracts and partnerships to improve the look and feel across our platforms through newsletter redesigns projects, improve image databases and data creation tools.
• Act as a point person of the editorial department throughout the organization, working with other departments such as sales, marketing and event planning, as well as external stakeholders like source experts or digital partners.
• Plan and coordinate the publishing of all editorial’s digital content with a cohesive and organized strategy.
• Track and report to senior editors and editorial vice president the magazine’s digital media efforts and operations.

SourceMedia – Employee Benefit News and Employee Benefit Adviser
May 2014 – October 2019
Online Editor

Challenge: Target and improve web content to grow digital audience.

• Prepared, published and managed human resource web content — articles, slideshows, data charts, photos — to Employee Benefit News, a site targeted to HR managers and other executives, and its sister site, Employee Benefit Adviser, through such CMS platforms as iPro and Brightspot, while using search engine optimization best practices to improve digital visibility and increase traffic. I was able to expand traffic to more than 600,000 pageviews a month from a 250,000 goal when I first started.
• Manage the publications’ award-winning social media accounts, including Twitter, LinkedIn groups and Facebook pages, both organically through the social media channels and optimizing engagement through programs like SocialFlow, as well as through engagement programs such as and Linked In Q&As. Efforts resulted in yearly awards from the American Society of Business Publication Editors for social media presence and other recognitions from Folio.
• Write news and feature articles on trends and changes in the human resources industry while creating accompanying digital content, including data charts, photo collages and polls.
• Used tools including Google Analytics, Parsely, and SEMrush to build analytical databases to measure growth and drive trending content.
• Took on editor-in-chief responsibilities during editor’s absences to successfully manage reporters and maintain a steady flow of incoming content.
• Plan and lead efforts to drive digital traffic and build digital-first publications, working across departments including colleagues in audience development and production, resulting in significant year-over-year growth in pageviews, social media traffic and Google search hits.

FDAnews
International Editor
January 2013 – May 2014

Challenge: Expand network of subject matter experts to improve analysis of changes to regulatory processes.

• Synthesized analysis from industry experts on the impacts of international regulations to drug and medical-device stakeholders.
• Identified and cultivated relationships with key industry analysis experts.
• Acted as a brand representative when attending international conference and stakeholder meetings.

June 2011 – January 2013
Copy Editor/E-Zine Editor

• Improved sales of external newsletter products by researching current news event and creating marketing advertorial copy to boost recognition of external products and increase books sales and conference and webinar registrations.
• Restructure the editorial department’s involvement in using social media to engage with stakeholders and increase usage and awareness through Twitter and Facebook.

Restoration Hardware
October 2006 – September 2014
Design Consultant

Challenge: Increase sales and assist customers.

• Provided award-winning customer service and maintained constant and clear communication with customers from purchase through delivery to ensure a smooth, problem-free experience.

CommonWealth One Federal Credit Union

September 2008 – August 2009

Marketing Communication Coordinator

Challenge: Creating and improving knowledge and understanding of the products and services available to members.

• Partnered and assisted with departments and branch managers to develop and create communication campaigns used to educate employees throughout the organization on ongoing events and promotions to improve product knowledge and increase sales.

Media General – Potomac News/Manassas Journal Messenger

April 2007 – September 2008
Copy Editor/Page Designer

Challenge: Produce high-quality local news through two daily publications.

• Edited local and wire copy for both daily newspapers, and assisted the night manager in proofing the pages for grammatical and factual errors.

Education

University of Florida 

Bachelor of Science in Journalism Minor in Organizational Leadership for Nonprofits

Awards & Recognitions

• Won regional silver and bronze awards from the ASBPE in the Social Media Presence category.
• Won 3^rd Place in the 2009 Desjardins Youth Financial Education Awards for credit unions.
• Won 3^rd place with the 2007 Virginia Press Association for front-page design.